Mary L. Shapiro Law counsels on use, registration, licensing, enforcement, maintenance and dispute resolution of trademarks, copyrights, publishing, Internet and social media matters.
The Legal Edge in Branding®
Never underestimate the importance of brand management. It is nothing less than protecting your good name.
It starts with the design of a specific product or product line, including such ubiquitous service offerings as retail or consulting. The product’s character, including its benefits, features, pricing, availability, and packaging, are complemented by communications to prospective customers. Product design, naming, marketing and promotion together represent the “brand” and can establish an emotional connection between the product and the consumer’s perception of the product.
Naming a product is a critical in branding, effectively creating shorthand that communicates an essential link between customer expectations and consistency in customer satisfaction. Trademarks and service marks are the legal side of that link. Shapiro Law brings the resources and expertise, offering intellectual property counseling that makes business sense.
A global network of trusted partners
From San Francisco’s Financial District, Mary L. Shapiro Law renders legal services on matters of trademarks, licensing, trade dress, copyright, publishing, and the Internet. Through her years as an IP attorney, Mary built a worldwide network of intellectual property counsel, wise in the ways of their countries’ sometimes bewildering procedures. Shapiro Law takes advantage of such international IP treaties as the Madrid Protocol and the Paris Convention when appropriate.
Shapiro Law represents these industries
- Commercial artists
- Computer hardware and software
- Consumer products
- Engineering services
- Environmental and biotechnology research
- Financial services
- Food products
- Freight transportation
- Green technology
- Mobile device applications
- Health/medical services and products
- Hospitality services
- Language services
- Marketing services
- Restaurant services
- Semiconductor intellectual property
- Scientific and laboratory equipment
- Trademark and copyright protection worldwide